It’s “The Voice” season again. I’ve largely weaned myself off TV, but as someone who wanted to appear in London’s West End as a child, and grew up watching “Opportunity Knocks”, some of the reality talent shows still manage to reel me in.
For those of you not familiar with the show the premise is this: all of the judges have their backs to the contestant while they are singing (the Blind Auditions) and they turn for a voice that they want in their team.
I’ve watched every season of The Voice here in Australia, and what has always fascinated me most is the part where a contestant has more than one chair turn for them, and they have to make a decision whose team they will join.
It’s always an impressive array of judges and with the addition of the hugely successful British star Jessie J, this year is no exception.
What’s most interesting, is how the positioning of the judges in the market impacts their ability to attract top talent to their team.
I’ve boiled their success, or otherwise, in attracting the people they really want on their team down to 3 core areas:
- FAME: how well known are they generally ie how big are they in the global music world.
- SPECIALITY: What genre of music are they best known for.
- LIKEABILITY: How humble and real they are, and how they relate to the contestants.
Of course, they also have to be able to sell themselves as the right choice, but with these 3 core elements in place, that “sell” almost becomes a given.
It’s exactly the same in the business world. Your FAME, SPECIALITY and LIKEABILITY help set up your positioning, so that when it comes to the “sell” it should be effortless, as the hard work has already been done.
Here are 3 quick tips to increase your FAME, SPECIALITY and LIKEABILITY and build your positioning like a pro:
FAME: Build your online fame by focusing on your Linkedin presence. Increase the number of connections you are making, and put in place a strategy to build relationship with them so they quickly get to know who you are and what you do.
SPECIALITY: Work out what you want to be known for – if you work in a number of areas, choose one single area for marketing purposes (at least for a period of time).
LIKEABILITY: Get to know your clients – REALLY know them. What keeps them awake at night? What problems do they deal with on a day to day basis? What do they wish they could create? Take the time to understand them so you can truly relate to them.
Like the stars on The Voice it’s entirely possible for you to attract your own A-team clients. Take a leaf out of their book, and soon you’ll be signing autographs and walking the red carpet of business development!
PS I wasn’t destined to be a West End star – which is lucky for you because instead I focus on helping professional women build profile, networks and business. If you’d like to learn how to do that too, come and join me in SYDNEY on 26 August for a live workshop. Click here to register.